This article is a follow up to my post on What is the 10 Step Korean Skin Care? I have added some of these steps to my daily routine and I’m noticing improvement in my skin. That’s great news, but it does add more time.
There’s even better news in 2020 for those that don’t have a lot of time…or just don’t want to add another step to your skincare process. Korean beauty trends in 2020 are taking a simplified approach to skincare. So, sit back and let’s have a look.
The Korean Beauty Craze – An Awakening in the West
The Koreans have taken skincare seriously for many centuries and start at a young age. The 10-step Korean skincare, also known as K-Beauty, has been a mainstay among Koreans for many years.
This culture of taking skincare seriously has led to the research and development of Korean skincare products that are some of the best in the world. The majority of the products I use are either from South Korea or Japan.
The K-Beauty craze hit the United States around 2011 and has continued to grow in popularity, so it’s not new to Western culture, but has become more of a craze in recent years. These products are also easily available from many US companies like Amazon, Sephora, and Ulta. Sales of South Korean products in the US are in the billions.
The main reason for it’s insurgence in the US is the price point for most Korean skincare products. Before it’s introduction here, skincare products were either very expensive or cheap…as in you get what you pay for. You were left with mediocre choices if you didn’t have the money to spend on quality products.
Then along came quality Korean products at a reasonable cost. Who doesn’t love that? Skincare enthusiasts everywhere were on board. By the way…most Korean products are still available at reasonable costs. Good news for us today!
Another reason was the introduction of ingredients never used before in US skincare products like snail mucin – yes, I put this on my face – and vitamin C. This opened up a whole new world of ingredients that are now showing up in US products, such as hyalorinic acid.
What’s New with K-Beauty Steps – A Simplified Approach
So…if Korean skincare is not new in the US, why all the excitement now?
First, we up in a culture that didn’t think about skincare in our younger days and are now so used to immediate everything, the thought of a 10-step regimen sounds like too much…right?. What most of us don’t realize is that we don’t have to do each step every time.
Skip-Care. But the good news is that the new trend in K-Beauty is multi-purpose products – dubbed skip-care. This method allows you to determine which ingredients are most needed for your skin and skip the ones you don’t need. This means even fewer steps and fewer products to purchase.
One example is cream skin. Cream skin is a light, milky product that combines a toner and moisturizer all in one application to tone and hydrate. This allows the user to skip moisturizer altogether.
Some experts are now saying that applying all those layers may actually be irratating or one ingredient could cancel out the other. The concept is to stick with the basics – cleanser and moisturizer – then add what is most beneficial for your individual needs…like an essence.
The key with skip-care is to be aware of your skin on a daily basis and to apply products as needed. You could even make adjusts so that you apply one product in the morning and another at night. This would help save time with both applications.
Before we move on I have to say…don’t be so quick to ditch the 10-step process if it’s working for you…especially if you’ve age 45 or older. This movement is being driven by millennials, who don’t have the same skincare concerns we “mature” women have. I’m not saying we should dismiss skip-care…just give it extra thought. Make sure you’re not sacrificing your skincare needs for the sake of saving time.
What Else is New with K-Beauty
Encapsulated ingredients. Another big trend is encapsulated ingredients, which is where the ingredient is suspended inside a coating so that it can be slowly released. Think about it…medicines have given us this technology for years with slow-release medicines like pain and sinus pills…why not skincare.
As the coating starts to dissolve the active ingredient is slowly released into the skin. This allows for a gentle process as the ingredient penetrates the skin. Instead of all at once, the ingredient will work better and longer. Slow-releasing allows the ingredient for work more efficiently since our skin can only absorb so much at once.
This is especially good news for ingredients like retinol. While retinol carries many benefits it can also irritate the skin. With encapsulation, the retinol is release slowly, therefore, not invading the skin all at once. Other ingredients that work better encapsulated are antioxidants like vitamins C and E.
Ginseng. Although ginseng isn’t new to skincare, thanks to research and development it’s now extracted differently by using more of the root instead of the flower. It’s no surprise that Korean researchers are putting more emphasis on ginseng. They’ve been using ginseng for some time now for ailments, such as curing colds. It’s considered a staple in Korea and other Asian countries for wellness purposes.
Ginseng helps increase blood flow in small vessels, which increases the production of collagen. If you recall, collagen firms the skin to reduce the appearance of fine lines and wrinkles. Ginseng also helps brighten skin and block environmental pollutants. It can also help sensitive skin by working as an anti-inflammatory.
You can see why we’ll notice more emphasis on ginseng in the upcoming year.
Centella asciatica extract. Centella asciatica, known as cica in South Korea, will also be an emphasis in Korean skincare products in 2020. This ingredient works as a healing agent, increases collagen, stimulates new cell growth, increases blood flow, and calms inflammation.
The focus with centella asciatica is to repair skin weakened by environmental pollutants and stress caused by our modern lifestyles. This is an ever-increasing concern, so no wonder we’re starting to hear more about this ingredient.
Oh..and you may known centella asciatica by another name…tiger grass.
Protective skincare. As you can see by the increased interest in ginseng and cica, the Koreans are very interested in products that will protect skin from environmental stressers. But it’s not just a concern in South Korea…this is a concern worldwide and the US is no exception.
Increased awareness of ingredients. Consumers worldwide are increasingly becoming aware of the ingredients in the products we purchase. Not only do we want animal cruelty-free and environmentally safe products, we are educating ourselves on the benefits or harmfulness of ingredients. We want the latest technology, but we also want natural and organic.
My Final Thoughts
As you can see, skincare has become more complex and innovative than our grandmother’s…and even our mother’s skincare. We’re seeing the best of both worlds…products that fit our skincare needs and environmentally friendly.
I’m happy to see that the 10-Step Korean skincare process isn’t dead, but also glad to see it with a more simplistic, back-to-basics approach. Skip-care – if chosen – will allow us to still have the benefits of an awesome process with less time and money.
As you can see, the Korean beauty trends for 2020 give us much to think out. Keep your eyes open for these new multi-functional products and higher focus on ginseng and centella asciatica.
I hope you’re as excited as I am about these new trends. I am completely in love with Korean skincare because I have seen such an improvement in my skin.
Actually…I’m wondering if these trends may be good for skin conditions. See my post on the best skin care for rosacea HERE. As always though, talk to your doctor before changing your skincare products if you have a skin condition.
Before You Go
Thank you so much for hanging in there with me. I would love to hear from you, so please leave me a comment and/or question below.
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Here’s to happy skincare in 2020!